The Truth About Plant Protein – Part 2

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February 26, 20243

Last month, we talked about plant protein covering the different types, how it is processed, the health benefits, and how it tastes. If you missed it, click here to read The Truth About Plant Protein – Part 1. This month, Part 2, focuses on the taste, texture, and mouthfeel of plant protein.

Plant protein is typically sold in powder form and mixed with water or milk to make a shake. Texture and temperature are the easiest ways to improve the taste. First, you need to start with the right tools. Because plant protein powders can be gritty, and some do not dissolve as well, you need to blend it very well. A drink bottle or shaker will not cut it. Try mixing your protein powder using a blender, a stick blender, or a food processor. This will make your beverage smooth without the gritty mouthfeel. The colder the temperature of the protein beverage, the more palatable it may be and the more aromatic compounds are less noticeable. The smell of the beverage will be a little more pleasing, which improves the overall tasting experience.

Another way to improve the taste is to sweeten it with artificial sweeteners. Many manufacturers of protein powders do this to improve the taste. They contain few, if any, calories. However, they can provide an overpowering or intense sweetness which leaves an unpleasant aftertaste. You might want to try your own natural sweetener, such as honey, agave, or maple syrup to improve the taste in your protein beverage.

The traditional way to have protein powder is to mix it with water. You can also try milk or fruit juice to give it a little more taste and flavor. There are several ways to consume protein powder other than a shake or beverage. You can add it to yogurt, baked goods, oatmeal, smoothies, soups, and sauces.

If you are a manufacturer of plant-based protein powders, we should talk. At LifeWise, we offer several products that smooth out the flavor profile, mask cardboard notes, enhance a fatty mouthfeel, reduce sugar, and more. Check out the many ways you can apply our flavor modifiers in your products by clicking here. Make sure to request a sample of any of the products you would like to try.

High-protein meals give you energy to change the world. – Protein Chefs


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February 26, 20230

Although there is no definitive answer as to who actually invented the snack bar in the US, it is clear that it started with some healthy granola in a kitchen that ended up in bar form. They became popular in the 1980’s by athletes and fitness enthusiasts. They typically contained cereal grains, nuts, protein powders, sweeteners, fats or dried fruits. It was deemed a healthy and convenient, on-the-go snack that provided quick energy on demand. You would typically find them in the health food section of the grocery store.

Today, you can find snack bars in several grocery store aisles, like cereal, snacks, health food, and even in the candy aisle. You can also find them in gas stations, convenience stores, pharmacies, gyms and grocery stores. We have a variety of flavors to choose from, such as peanut butter banana with dark chocolate, s’mores, blueberry cashew, lemon meringue, and so many, many more. They sound divine!

Snack bars are deemed to be healthy snacks for when you are on the go. It’s no wonder snack bars are all the rage! You can throw them in your bag, have some on hand in the car, quick snack when you’re out and unable to eat a meal, they don’t require refrigeration. The global market for protein bars is growing quickly and expected to surpass more than $2 billion by the end of 2026, according to the financial analysis site, MarketWatch.

What’s the catch? Many snack bars are highly processed, high in salt, and loaded with sugar. “Many protein bars are really just candy bars with a lot more protein,” said Dr. Eric Rimm, a professor of epidemiology and nutrition at the Harvard T.H. Chan School of Public Health. Would you purchase a box of candy bars to have on hand as quickly as you would a box of snack bars (also known as nutrition and/or protein bars)? Probably not.

You want to pay attention to the nutritional content of the snack bars you choose. Check the grams of added sugar and protein, as well as the number of calories. Look at the ingredients. Nuts and fruit are good. What about the other items? It is good to be informed. You might want to take a look at your go-to snack bar and compare it to sweets such as candy bars, cookies, and bakery items. Don’t get me wrong, I’m certainly not saying don’t eat snack bars. They have all of the conveniences I mentioned above. You just might want to rethink whether or not you are eating something healthy for you. If that’s your goal – verify the ingredients or grab a healthy snack such as a piece of fruit or a handful of nuts.


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February 6, 20230

We’ve kicked off the New Year!  Now is the time when the highest number of people from coast to coast are focusing on decreasing their waistline and improving their health.  The start of the year is when the most gym memberships are sold, new diets are started, and healthy foods, like protein shakes, are sold.

Protein shakes have been known to help lower body fat, retain lean muscle, and to help you feel full and lose weight.  They are ideal for the repair and growth of your muscles.  Protein shakes can supplement your diet and help you achieve your wellness goals.  While there is a lot of debate on the timing of when you should drink a protein shake, pre or post workout, most recommend after your workout to help you recover and refuel.

This all seems ideal! However, the big downfall is that protein drinks usually taste as bad as they smell. They have cardboard or chalky notes, especially from plant-based proteins.  Or, they can have a metallic or chemical aftertaste from artificial sweeteners. The mouthfeel is also not what you would expect. It can be too thin like water, too thick (because it is disguised as a sugary milkshake), or gritty because it doesn’t mix well and you have protein floating on the top.

How do you make them taste better?  Some say to add ice and flavor enhancers such as fruit, nut butters, or even a shot of espresso. Natural sweeteners like honey or maple syrup can greatly improve the taste. Spices such as cinnamon, even cocoa powder or vanilla extract can add extra flavor.   

How do you improve the texture? You can use a creamier base like milk, almond milk or coconut milk, among others.  You could also add ice to the blender to chill it and give it some bulk.  Others add a banana or avocado to smooth it out.

All of the items above will help improve the taste and mouthfeel of your protein shake.  However, if you are a manufacturer of protein shakes, please reach out to us for a free sample of one of our flavor modifiers to improve the issues mentioned above.  At LifeWise Ingredients, we have proven products that give you the ability to reduce the sugar in protein shakes without adding real or artificial sweeteners while keeping the sweetness you desire.  Doing this helps keep the calories down. In addition, we have a few products that are GMO-free and add mouthfeel back to no/low fat products. They can also eliminate acidity, bitterness, mask off-notes and aftertastes from vitamins and soy, and optimize the overall flavor.

Click here for a free sample.


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November 9, 20210

Pie is a traditional, favorite dessert whether it’s apple, blueberry, cherry, peach, raspberry, and countless more, the sweet and sometimes savory taste is an American favorite.

While we think of pie as a sweet treat, the early pies were predominately meat pies.

According to the American Pie Council:

  • “Pyes (pies) originally appeared in England as early as the twelfth century. Often these pies were made using fowl and the legs were left to hang over the side of the dish and used as handles. The crust of the pie was referred to as “coffin.” There was actually more crust than filling. Fruit pies or tarts (pasties) were probably first made in the 1500s. English tradition credits making the first cherry pie to Queen Elizabeth I.
  • Pie came to America with the first English settlers. The early colonists cooked their pies in long narrow pans calling them “coffins” like the crust in England. As in the Roman times, the early American pie crusts often were not eaten, but simply designed to hold the filling during baking. It was during the American Revolution that the term crust was used instead of coffyn.
  • Over the years, pie has evolved to become what it is today “the most traditional American dessert.” Pie has become so much a part of American culture throughout the years, that we now commonly use the term “as American as apple pie.”

Recent consumer surveys reveal consumers have a distinct preference for whole fruit and products that have fruit fillings because of the similar qualities whole fruits have — taste, naturalness and health. Plus, they are looking for products made naturally, free from artificial flavors and colors, and added sugars. They want a product that has a clean label.

Food manufacturers face a variety of factors in formulating pie and pastry fillings including texture, moisture, stability, shelf life, percent of sugars, pH, and of course flavor. The finished product should have the characteristic fruit flavor with no artificial or chemical aftertaste and mimic the sweetness of the fruit as well as the acid bite (because fruit is normally acidic).

LifeWise P-60M is a flavor modifier for fruit fillings and fruit flavored products. It enhances the fruit flavor consumers expect, adds zest while keeping the tart taste of acid, and masks off-notes.

It’s clean label, GMO-free and free of allergen-label requirements. No added MSG, HVP, gluten, soy nucleotides, yeast or other common allergenic ingredients. In addition, all are cRc-certified kosher and manufactured under SQF certified quality control standards.


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May 26, 20210

At one time or another, you have probably been at a tailgate or other social gathering that included hummus – that popular Middle Eastern dip and spread that is composed of chickpeas, tahini, olive oil and lemon. Some hummus spreads can include red pepper, garlic, nuts, and a variety of other ingredients.

Hummus is considered a healthy food by nutritionists, high in fiber and protein and low in sugar. According to the USDA, a typical 100 gram serving of hummus contains 10.71 grams of protein, 7.1 grams of fiber, 71 milligrams of calcium and 2.57 grams of iron.

Hummus’ main ingredient, chickpeas also known as garbanzo beans, also have antioxidant properties and a low-glycemic index, which may help in managing blood sugar levels. They also are a source of healthy phytonutrients, including phytic acid, sterols, tannins, carotenoids, and isoflavones. The chickpea is also a source of folate, zinc, copper, iron and manganese.

And, according to a 2016 study from the National Institute of Health, “The Nutritional Value and Health Benefits of Chickpeas and Hummus,” chickpea and hummus consumption may help prevent or offset the development and progression of diseases like cardiovascular disease and type-2 diabetes, as well as helping with weight management.

Although hummus is a “good for you,” food, it can also give off bitter notes. Chickpeas are earthy in flavor and have nothing to cover up bitterness. Too much tahini, too much garlic, too much lemon juice or blending paprika directly into the hummus can import bitter flavor. And when blending tahini with olive oil, the oil can react to the heat of the spinning blades and take on a bitter flavor.

SimplySweet & Smooth from LifeWise provides a solution to bitterness. It masks metallic notes, stops acidic and bitter aftertaste, improves mouthfeel with a full, rich texture, and enhances the overall flavor profile.

SimplySweet & Smooth also benefits plant/nut-based milks and dairy alternatives, nutrition shakes/smoothies, nutrition bars, and low-fat/low-sugar yogurts.


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Brookfield, WI 53005 USA
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