This summer has brought a lot of record-breaking heat across the U.S. The importance of staying hydrated in dangerous temperatures cannot be overstated. Water is the best way to stay hydrated but water often doesn’t cut it with children and teens, who prefer sodas, fruit juice, or energy drinks.
The issue is that these drinks are processed with other added sweeteners (sucrose, corn syrup, maltose, etc.) and if consumed in high quantity, they contribute to a child’s risk of excess weight gain and tooth decay, and preventable diseases such as obesity.
Kids as a rule aren’t too concerned about what ingredients are in the drink they are consuming. But increasingly their parents are. With an emphasis on healthy eating, there is a demand for low-sugar products, especially when it comes to children’s beverages.
However, there are challenges that many food and beverage companies face when it comes to producing low-sugar/no-sugar products: notably keeping the sweet taste, the flavor, and masking acidic notes, which happens when reducing sugar content. To keep those drinks tasting good, application specific taste modifiers are used.
For example, LifeWise SimplySweet reduces the sugar and/or other sweeteners without sacrificing flavor.
SimplySweet masks metallic notes in high intensity sweeteners and makes products taste more like real sugar. Less sugar also assists in calorie reduction, a plus in combatting obesity.
