Consumers today are very concerned about health and wellness. They want to eat healthy and exercise to improve their lives. More and more people read the nutritional information on food packages and they choose healthy foods and beverages. However, taste is still the # 1 most important food attribute and consumers are not willing to compromise. Half of consumers say that descriptors such as low salt, low fat and low sugar.

Why are we so in love with salt? Simple, it makes things taste so much better, and it makes things taste more like themselves! It makes flavors pop. It is one of the most desired tastes by humans. It’s like magic. Salt can intensify sweetness and yet counteract bitter flavors. It even releases certain molecules in food to bring out some of the ingredients’ best flavors and make it more aromatic.

We need salt to survive, keep us hydrated, promote vascular health, support our nervous system, and even help us sleep.

All of that sounds great! But like most good things, too much is not good for you. An overabundance can cause problems. Too much salt causes kidney disease, obesity, inflammation, high blood pressure, auto-immune disease, water retention and even some cancers. According to the World Health Organization, we are encouraged to eat 6g of salt each day. The average person consumes 9g – 12g per day. Much of the salt we eat each day is “hidden” for the very reasons we are in love with it. It is added to food to enhance the flavor.

We have an alternative for you! Let’s look at something as simple as tomato sauce. Tomatoes typically require more salt to balance the acidity and bring out the taste of the tomatoes. One way to reduce the salt in this product is to use our SimplySodium Reducer. It is natural and GMO-free. SimplySodium Reducer enhances the salt perception and brings out the flavor of the tomatoes – making them pop!

Click here for more information on the application of our products.