Consumers love their snacks, but their tastes have changed from sodium enriched or sugary to better for you.

Mindful eating, a greater awareness of health and wellness, has created a demand for snacks that are plant-based, have increased protein, and reduced sugar.

In fact, limiting the intake of refined sugar was the second most widespread dietary preference/restriction among consumers in 2021, according to Euromonitor International’s Voice of the Consumer: Health and Nutrition Survey.

While high-protein snacks, bars and bites are popular choices as a quick way to boost energy and reduce hunger, they also contain highly processed ingredients like artificial sweeteners or high fructose corn syrup.

But when replacing key ingredients to make snacks healthier, it can result in a different taste, texture, and mouthfeel. So as much as consumers say they want healthy, reduced sugar products, they still want them to taste good!

To keep the good taste in protein bites, protein bars, baked goods, cereals, drinks, dairy products, and desserts, LifeWise offers SimplySweet, which reduces the sugar and/or other sweeteners without sacrificing flavor. SimplySweet masks metallic notes in high intensity sweeteners and makes products taste more like real sugar. Less sugar also assists in calorie reduction, a plus in combatting obesity.